Vietnamese durian exporters are shifting toward deep processing and cold storage to escape the recurring cycle of bumper crops followed by price drops.
Proactively Reaching New Markets
On June 11, the Departments of Industry and Trade from Can Tho and Hai Phong jointly organized a durian promotion event at Aeon Mall Hai Phong Le Chan. The event aimed to connect the Ri6 durian—currently in peak harvest season in Phong Dien and surrounding areas—with northern consumers.
Duong Minh Import-Export JSC introduced high-quality, ripe Ri6 durians certified by VietGAP and GlobalG.A.P. The company committed to transparent pricing, quality assurance, and plans to expand retail partnerships in Hai Phong.
Frozen Durian – Long-Term Price Stabilization Strategy
On May 30, 2025, Vina M&B Export and Trade Co., Ltd. successfully exported Vietnam’s first batch of frozen durians (22 tons) to China via the Mong Cai border gate. This followed the durian export protocol signed by Vietnam and China in August 2024.
The shipment had to meet strict requirements on origin traceability, food safety standards, and underwent rigorous quality checks. The durians were frozen using liquid nitrogen, following HACCP standards to preserve quality during international distribution.
Many growers are now investing in cold storage. Mr. Vo Trung Tinh from 9EM-BA Cooperative (Hau Giang) noted that durian prices had dropped from 110,000 VND to 70,000 VND/kg: “Cold storage helps us wait for better prices, avoiding pressure from middlemen.”
Nguyen Thi Kim Loan, Director of Thanh Loan Export Co., emphasized that a reliable cold chain reduces risks during customs delays or logistics disruptions—especially critical for perishable goods like fresh durian.
2025 Target: $3.5 Billion in Durian Exports
According to the Vietnam Fruit and Vegetable Association, the sector aims for $8 billion in export value in 2025, with durian—both fresh and frozen—being the primary driver.
China currently imports about $7 billion worth of fresh durians annually, and demand is expected to surpass $10 billion soon. The frozen durian market is also growing rapidly, valued at over $1 billion. Vietnam targets $3.5 billion in durian exports in 2025 alone.
Source: laodong.vn
